What Is Keyword Research?
Keyword research is the process of identifying the words and phrases your ideal customers use when they:
DIGICoCo turns this into a practical, prioritised keyword strategy you can actually use.
Problems We Solve
Most organisations struggle with:
Guesswork — you’re not sure which keywords matter
Misalignment — your content doesn’t match how people search
Fragmentation — SEO, AdWords, and content teams use different keyword sets
Local gaps — no clear GEO or “near me” keyword strategy
AI gap — no consideration for how people phrase queries to AI assistants
What This Service Includes
Discovery & positioning — understand your services, locations, and target audiences
AI-assisted keyword discovery — core keywords, long-tail phrases, question-based queries, GEO and “near me” terms
Segmentation by use — SEO keywords, AEO keywords, GEO keywords, AdWords keywords
Keyword clustering — grouped by service, intent, and funnel stage
Prioritisation — which keywords to target first, and where
Who This Is For
Businesses planning a new website or site restructure
Discovery & positioning, AI-assisted keyword discovery, prioritisation
Teams wanting to align SEO, AEO, GEO, and AdWords
Segmentation by use, keyword clustering, prioritisation
Agencies or consultants needing a solid keyword foundation
AI-assisted keyword discovery, segmentation by use, keyword clustering
Local businesses wanting to own their GEO niche
Discovery & positioning, AI-assisted keyword discovery, segmentation by use
Keyword Research is used for:
You receive:
Keyword research report (Excel/Sheets)
Keyword clusters by service, intent, and GEO
Priority keyword list (short-term and long-term)
Implementation notes for SEO, AEO, GEO, and AdWords
Related Services
AEO and SEO Services
AI-Search Readiness Audit
AdWords Campaign Management
AI-Driven GEO Services
Why DIGICoCo
Businesses choose DIGICoCo because
-
We think in systems, not just lists.
-
We align keywords to your actual services and offers.
-
We design keyword sets that work across SEO, AEO, GEO, and PPC.
-
We understand content, structure, and business, not just tools.
Your keywords will be practical, prioritised, and ready to use.
How It Works
1. Discovery
Services, locations, audiences, competitors.
2. Research
AI-assisted and tool-based keyword discovery.
3. Structuring
Clustering, intent mapping, GEO mapping.
4. Delivery
Report, priorities, and implementation guidance.
Do you include AEO keywords?
Yes — we map SEO, AEO, GEO, and PPC keywords.