Brand Refresh
Your brand has equity — but it may no longer reflect who you are today. DIGICoCo’s Brand Refresh service modernizes your identity while preserving the recognition, trust, and familiarity your audience already knows.
A Brand Refresh updates your existing brand with modern design, improved clarity, and digital-ready assets — without changing your brand’s core identity.
Global & remote delivery
Tailored project scoping
Turnaround flexibility
Sector-agnostic design
Secure online multi-currency payments
Cross-border operational flexibility
What Is a Brand Refresh?
A Brand Refresh is a strategic upgrade of your existing brand identity. It keeps what works, your name, core logo concept, brand story, and modernises:
DIGICoCo builds modern, digital-ready brand identities that work across presentations, documents, websites, and communication.
Problems We Solve
Most organisations come to DIGICoCo when:Their brand feels outdated
Their logo looks pixelated or low-quality
Their colours don’t work well in digital environments
Their brand feels inconsistent across teams
Their identity doesn’t reflect their growth or evolution
Their brand looks unprofessional in presentations
Their brand was created quickly and now needs to mature
They want to modernize without losing recognition
What This Service Includes
DIGICoCo’s Brand Refresh includes:
Brand audit and visual analysis
Logo refinement (clean-up, spacing, balance, vectorisation)
Updated colour palette (digital + print)
Modernised typography system
Updated visual identity system
Layout and composition rules
Updated brand assets (icons, shapes, patterns)
Updated email signatures
Updated presentation and document branding
Updated style guide or Style Guide Brief Sheet
Delivery of all digital-ready files
A Brand Refresh is ideal for:
SMEs
Modernising their identity
Corporates
Updating outdated branding
Startups
Maturing their early-stage brand
Government departments
Needing consistency
Consultants & agencies
Elevating their professional image
Organisations
Undergoing digital transformation
Common reasons clients request a Brand Refresh:
You receive a complete, modernised brand system:
Updated logo files (PNG, JPG, SVG, PDF, EPS)
Updated colour palette (digital + print)
Updated typography system
Updated visual identity elements
Updated brand usage rules
Updated email signatures
Updated presentation and document assets
Updated style guide (light or full)
Optional social media assets
Optional template suite
Related Services
New Brand Design
Logo Design
Logo Replication Services
Style Guide Brief Sheet
Email Signature Design
Microsoft Office Template Suite
Why DIGICoCo
Businesses choose DIGICoCo because
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DIGICoCo is uniquely positioned to deliver a Brand Refresh because:
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We design digital-first brands
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We specialise in presentation-aligned branding
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We understand how brands must work across PowerPoint, Word, Excel, SharePoint, and digital platforms
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We modernise without losing your brand’s essence
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We deliver clear, structured brand systems
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We offer fast turnaround
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We support all organisation sizes and budgets
Your refreshed brand will look modern, professional, and consistent everywhere
How It Works
1. Brand Audit
We analyse your current brand, strengths, weaknesses, and inconsistencies.
2. Concept Development
We explore modernisation options while preserving brand equity.
3. Design & Refinement
We update your logo, colours, typography, and visual identity.
4. Brand System Creation
We build your updated brand assets and guidelines.
5. Delivery & Rollout
You receive a complete, digital-ready brand system.
Will my logo change completely?
Not unless you want it to — most refreshes refine, not replace.
Can you keep my colours but modernise them?
Yes — we often adjust tones for digital clarity.
Can you refresh my brand without changing my name?
Yes — the name stays unless you request otherwise.
Will the refreshed brand work across PowerPoint and Office?
Yes — this is one of our core strengths.
Ready to Modernise Your Brand Without Starting Over?
Pricing
Pricing depends on:
- Depth of refresh
- Logo refinement complexity
- Number of assets to update
- Style guide requirements
- Template updates
- Turnaround time
See PowerPoint Presentation Pricing for guidance.